East Sweden is an organisation that promotes a strong work // life balance throughout this eastern region of Sweden. Whether you are a Tech savvy engineer from across the globe or a family searching for great career options or just someone looking for a slower pace of life in stunning nature, this is the place for you.
"Everyone who has seen this is very impressed and thinks it's very informative and looks amazing. Even our competitors are applauding 😊!"
- EAST SWEDEN
To create content for an international campaign that would attract a global audience to this unique region.
Whether to study for a few years at one of the leading universities or live for a lifetime, our mission was to trigger their imagination. Could they also live here? Close to nature with calmer pace of life without compromising their career prospects?
Could they really have it all?
We jumped in a van with a load of equipment and traveled around the region for a couple of weeks. Documenting as we went
We captured the magic of a
“first-time” visitor by being first time visitors ourselves - and we are happy to say: we too fell in love with the place.
We met people along the way that
described the breadth of our target audience.
A student scientist, a musician,
a foreign entrepreneur, a career focused family, a CEO you name it.
Through interviews, portraits, house visits and days of exploring the region, we had enough great material to sink a boat.
After weeks of sorting and editing the material, we wove a wonderful story about what unites us and collectively drives us as a society - good career options, education, family, science, good friends and a vast range of natural beauty.
From an emotional and professional point of view, why is East Sweden an awesome place to settle? Click play and find out.
Why should you host your business convention here in East Sweden? We asked some of the region's heavy weights who are leaders in their industries; from scientific research to medicine, education to culture. We covered it all!
DUBAI TRADE SHOW
Part of this campaign was to attract people from a global audience. East Sweden had a spot at the Dubai Trade Show to tell their message - we made something informative and snappy to attract the passing Dubai visitor.
WHAT WE LEARNT
The best way to find an authentic voice is to submerge yourself in the experience you are trying to convey. We wish we could have stayed in East Sweden forever. Hopefully there’ll be a part deux