Together with the content agency Spoon, Volvo Trucks, Forsman and Bodenfors our creative director Tim Winter worked to bring to the public a behind the scenes film that helped emotionally connect the public with an epic story of human achievement.
The hero film is awesome, beautiful, epic and funny. But the preparation and team behind it's execution was another level. We wanted to emotionally connect the VT's public with a brand that dares to push the unknown.
"We placed Roger at the centre of the story and never regretted jumping in his car, as he arrived nervously on set.
“Wow” he said as he saw the beast up ahead.
It set the tone to the whole film." 👌🏽
WELL DONE ROGER!
WHY A BHTS FILM?
The hero film is awesome, beautiful, epic and fun. But the preparation and team behind it's execution was another level. We wanted to emotionally connect the VT's public this raw human achievement.
We knew that there would be doubt surrounding the stunt and with today's CGI's wizards, heck, Roger's face could have been wrapped around a 3d model and then comped in. Easy peasy.
So we needed proof to quash these wayward thoughts.
"We don't need to portray ourselves as saving the world. We want to celebrate nature and inspire others to appreciate it as much as we do"
We fell in love with this wording.
We stumbled across it on Seaquelle's instagram. We were mesmerised by it's simplicity and what it evoked.
It seemed to encompass perfectly the sentiment of this humble and eco-conscious brand. Return to the sea was Seaquelles voice, and it became the red thread through the content.
Communicate to the hearts of the public.
Create a dream they can feel. Tell a story with an engaging character. Put the product in the background. Let them truly feel the sea.
Just as important as the film was the usage of the material in forms of teasers and stories to link back to Seaquelle's website and create buzz in Seaquelle's social media channels ahead of the launch of their latest collection.
READ ALL ABOUT IT!
WHAT WE LEARNT
A film is more than just x minutes of communication, it's a bag of possibilities. Through team work with our client and honest conversations we were able to edit a library of material that can be used on multiple platforms for various purposes.
The story continues and we're looking forward to further collaboration with a brand that dreams big.