We can help you and your brand find its audience, voice and unique positioning amongst the saturated channels of modern day communication.
BUT HOW DO WE DO THIS?
Well, no 2 projects are the same. So for each case we have to take a unique
look and apply its very own strategy to it.
1. BRIEF (FREE)
Together we write a brief. What are the desired goals, impact and result of the campaign. Where are you now and where do you want to get to?
2. MEDIA STRENGTH
We then talk about: owned, earned and paid media. Which combination and which one should we focus on. Is your content going to send ripples into the stratosphere and turn heads or is it more about getting the job done, and delivering safely and soundly information to the right people at the right time?
3. DISTRIBUTION PLAN
Together we decide on what content, on what channel and at what time? Through editing of your content, key wording or graphics we can drive your content towards a more emotional or informative narrative. Both directions are key at different points of the campaign to lock in and engage your audience - getting them invested in your brand and its message.
4. MEDIA EDITING
We start looking at your content and see what we need to do in order for it to fit into the channel of choice. Change ratio, sound on / off, length, key turning dramatic turning points within the film, key imagery and wording. Of course if you make content with us, we would already have this covered :)
5. DATA DRIVEN
We study the data, watch the traffic and react accordingly depending on which type of content gets which type of traction. We are professional data-spotters basically making sure the result of the campaign is achieving its desired result and therefore becoming a S.U.C.C.E.S.S.
6. FOLLOW UP
Our goal is to always work again with our clients and help them on their brand’s journey and support where we can. Therefore we always like to do a follow-up after each project and go through the initial brief and talk about the result’s impact and achievements.