What a year 2021 has been for Triumfglass!
They opened their brand new factory where all electricity and energy is fossil free - hydropower, biogas and solar cells (er wow!)
And on top of that they celebrated their 75th anniversary.
75 years of Triumfglass – now that’s a lot of ice cream.
THE MISSION
To create a compelling and visual story that captured the magic of “Glassglädje”
(ice cream happiness for the non-swedish amongst you) and one that told their historic journey to where they stand today. Oh, and also help develop their brand identity within the context of visual content and storytelling.
Ay, ay captain!
"Thank you for a great movie that tells our story and history in the best possible way!"
– Triumfglass 🤙
THE APPROACH
We started off by digging deep into Triumf’s film and photo archive.
Boy, was it extensive - we could have made a full length feature from what we found.
Maybe next time ;)
To infinity and beyond!
1931
From here we developed a script based around the key moments in Triumf’s fabulous history; how it all began, the achievements, the heartbreak, the recovery and where it stands proud today.
With the client on board we discussed the tone of this content. Fun, colorful, entertaining and of course full of “ice cream happiness”. From here we put all the pieces together: a bit of animation, killer design and a voice actor from the West Coast (the home of Triumf) and… Hey Presto! - a happy client and a film we are proud of.
Done!
THE FILM!
WHAT WE'VE LEARNT
Other than a 14 year old boy’s dream can come true, we learnt how ice cream was made, that the Swedish population consumes a lot of it and that comic timing is everything.
Boom! On to the next one…
THE POSTER
The new factory, another big milestone for Triumfglass, was going to open as a part of their 75th anniversary. They needed a few poster for the event. No problemo!
